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Discounts For Customers

Support Local Businesses

Fight Cancer

ShopDowntown.org and the American Cancer Society (ACS) have launched a new program that provides discounts at local stores while raising money to fund cancer research, programs and services. Shoppers who donate $20 or more to the American Cancer Society are eligible to receive a free Shop Downtown Discount Card. Simply make a donation online, get your receipt verified, and receive your digital discount card to save up to 15% off at participating businesses.

When you get a Shop Downtown Discount Card, you help support your neighbors, the local economy, and the American Cancer Society’s mission to save lives, celebrate lives and lead the fight for a world without cancer. You also can get great savings on a variety of products and services every time you patronize a participating business. It’s a win/win situation.

The American Cancer Society does not endorse any product or service.

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Things to do in Santa Cruz, California

Main Street of old Downtown Santa Cruz speaks to once what was and what could be once again. As Santa Cruz the community gathers, it leaves a pocket of opportunity for small business owners to come in and set up shop.Take a few minutes to explore what each downtown has to offer by viewing our directory below.

Downtown Santa Cruz brings a custom fit every time a shoe is bought locally. Nothing beats the hands on experience of shoe shopping to add to your collection of Men's, Women's and Children's shoes. Try them on, walk around and make sure you have the best fit as every manufacturer is a bit different on sizing.

Downtown Santa Cruz is the place to go when you want to freshen up or replace your nails. Call ahead to schedule an appointment, pick your colors and style and let the transformation begin. Some salons offer hair styling and coloring as well as lashes and eyebrow coloring.

Downtown Santa Cruz has a great collection of barber shops to choose from if you want to take a little off the top, get a clean shave or to trim your moustache or beard. Take a moment to consider buying some styling gel, beard oil or wax and always tip well.

Downtown Santa Cruz makes shopping for wine and other spirits easy by bringing an incredible collection sourced from local, regional well-known producers from around the World. Hit the wine tasting events and stock up on your favorite choice to be shipped home for your convenience.

Why do you love downtown?

Dorothy schneibolk
We plan to visit

Crystal Stewart
I grew up,visiting Emelton.

kristin Cutler
It's so cute and quaint.

Mary Morales

Tracy Hart
Just purchased a home nearby and am looking forward to shopping in the area

Restaurants in Santa Cruz, California


1520 Pacific Avenue
Downtown Santa Cruz

99 Bottles of Beer on the Wall

110 Walnut Avenue
Downtown Santa Cruz

A Slice of Kianti's

46 Front St
Downtown Santa Cruz

Atm Taqueria Apatzingan

425 Barson St
Downtown Santa Cruz

Barnes Roger

114 Fern St
Downtown Santa Cruz

Asian Rose Cafe

514 Front St # B
Downtown Santa Cruz

Affordable Chef

740 Eddy Lane
Downtown Santa Cruz

Beach Street Cafe

399 Beach St
Downtown Santa Cruz

Downtown Santa Cruz Hotels

Finding the best hotel in Downtown Santa Cruz can make or break the experience of your entire trip. Take a few minutes to explore what each hotel has to offer by viewing our directory below. Here are some tips to consider:

Always tip staff when you feel the service was great and don't forget the housekeeping staff which you may never see. You should tip every day if you are staying multiple days as the staff may rotate out and miss the bounty at the end.

Upon check-in, slip the desk agent a tip and ask for the best room they can find at your current booked rate. Often times a quick $10 or $20 bill can go a long way towards the mood of the person who directly decides where you lay your head for the night.

Avoid booking poolside for kids playing during the day and gatherings at night. Sound bounces off of the water and voices carry so ask for a room away from the pool either on the opposite side of the hotel or in higher floors.

Inn At Pasatiempo
555 Highway 17

Aqua Breeze Inn
204 Second Street

Lanai Lodge
550 2nd St

Comfort Inn Santa Cruz
110 Plymouth St

Motel Santa Cruz
370 Ocean Drive

337 Riverside Avenue

Hotel Paradox
611 Ocean St

Pacific Blue Inn
636 Pacific Avenue

Ocean Gate Inn
111 Ocean St

Oceana Inn
525 Ocean St

Beachview Inn
50 Front St

Best Western Inn
126 Plymouth St

Big Six Motel
335 Riverside Avenue

Econo Lodge Inn & Suites
619 Riverside Ave

National 9 Santa Cruz
130 Plymouth St

Continental Inn
414 Ocean Street

110 San Lorenzo Boulevard

Babbling Brook Inn
1025 Laurel St

Ocean Lodge
1015 Ocean Street

Torch Lite Inn
500 Riverside Ave

Ocean Pacific Lodge
301 Pacific Avenue