Downtown Santa Cruz, California

Shop Downtown Discount Card

Discounts For Customers - Support Local Businesses - Fight Cancer

Brochure - Research Dollars at Work - Online Patient Programs

When you purchase a Shop Downtown Discount Card, you help support your neighbors, local economy and the American Cancer Society's mission to save lives, celebrate lives and lead the fight for a world without cancer. You also can get great savings on a variety of products and services every time you patronize a participating member. It's a win/win situation.

The American Cancer Society does not endorse any product or service.

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Things to do in Santa Cruz, California

Main Street of old Downtown Santa Cruz speaks to once what was and what could be once again. As Santa Cruz the community gathers, it leaves a pocket of opportunity for small business owners to come in and set up shop.Take a few minutes to explore what each downtown has to offer by viewing our directory below.

Downtown Santa Cruz shopping is better than online shopping so that you can touch, feel, smell and taste as an experience with an item before deciding to purchase it for yourself or as a gift. Local merchants have hand selected their inventory to provide a unique selection for your downtown.

Downtown Santa Cruz brings the farming community under one marketplace to offer an assortment of locally grown fruit and vegetables. Traditionally, markets are restricted to anything grown so you can expect to see natural whole foods that are sure to please those working on their plant-based diets!

Downtown Santa Cruz is the place to buy jewelry offered by downtown merchants with a wide variety of lovely earrings, necklaces, bracelets and of course diamond rings. You are sure to find the top artisan brands and jewelry maker that brings a special touch to each piece offered.

Downtown Santa Cruz has a great collection of barber shops to choose from if you want to take a little off the top, get a clean shave or to trim your moustache or beard. Take a moment to consider buying some styling gel, beard oil or wax and always tip well.

Why do you love downtown?

Kimberly Turner
We love to vacation and visit downtown.

Carol Rotas

carl barbieri
were there on business at least 7 times a year ,We just love downtown medford

Great vibe to this town! My mom lives in Medford so when I come to visit, I like to stop in Ashland.

Caren Murphy
Cute shops, great crab cakes, friendly.

Restaurants in Santa Cruz, California

99 Bottles of Beer on the Wall

110 Walnut Avenue
Downtown Santa Cruz

Barnes Roger

114 Fern St
Downtown Santa Cruz


1520 Pacific Avenue
Downtown Santa Cruz

Beach Street Cafe

399 Beach St
Downtown Santa Cruz

A Slice of Kianti's

46 Front St
Downtown Santa Cruz

Affordable Chef

740 Eddy Lane
Downtown Santa Cruz

Asian Rose Cafe

514 Front St # B
Downtown Santa Cruz

Atm Taqueria Apatzingan

425 Barson St
Downtown Santa Cruz

Downtown Santa Cruz Hotels

Finding the best hotel in Downtown Santa Cruz can make or break the experience of your entire trip. Take a few minutes to explore what each hotel has to offer by viewing our directory below. Here are some tips to consider:

Always find a reason to email the front desk manager in hotels that you plan to visit again. Tell them what they did right and express your plans to stay again and ask what opportunities there might be for frequent discounts or upgrades on your next visits. If you become friends with the manager, you just might get the friends and family rate some day.

Upon check-in, slip the desk agent a tip and ask for the best room they can find at your current booked rate. Often times a quick $10 or $20 bill can go a long way towards the mood of the person who directly decides where you lay your head for the night.

Always announce during booking if the trip is for a special event, anniversary or reunion. Group rates can be pre-negotiated and you may qualify for a lower cost and better upgrades for your stay. If you are the one setting up the event, always work directly with the front desk manager to make sure the best service is offered to your party.

Ocean Lodge
1015 Ocean Street

Beachview Inn
50 Front St

Torch Lite Inn
500 Riverside Ave

Motel Santa Cruz
370 Ocean Drive

Lanai Lodge
550 2nd St

Continental Inn
414 Ocean Street

Best Western Inn
126 Plymouth St

Oceana Inn
525 Ocean St

Big Six Motel
335 Riverside Avenue

Comfort Inn Santa Cruz
110 Plymouth St

Econo Lodge Inn & Suites
619 Riverside Ave

Hotel Paradox
611 Ocean St

Aqua Breeze Inn
204 Second Street

Inn At Pasatiempo
555 Highway 17

110 San Lorenzo Boulevard

337 Riverside Avenue

National 9 Santa Cruz
130 Plymouth St

Ocean Gate Inn
111 Ocean St

Ocean Pacific Lodge
301 Pacific Avenue

Pacific Blue Inn
636 Pacific Avenue

Babbling Brook Inn
1025 Laurel St