Downtown Muscle Shoals, Alabama











Shop Downtown Discount Card

Discounts For Customers - Support Local Businesses - Fight Cancer


Brochure - Research Dollars at Work - Online Patient Programs


When you purchase a Shop Downtown Discount Card, you help support your neighbors, local economy and the American Cancer Society's mission to save lives, celebrate lives and lead the fight for a world without cancer. You also can get great savings on a variety of products and services every time you patronize a participating member. It's a win/win situation.

The American Cancer Society does not endorse any product or service.

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Things to do in Muscle Shoals, Alabama

Main Street of old Downtown Muscle Shoals speaks to once what was and what could be once again. As Muscle Shoals the community gathers, it leaves a pocket of opportunity for small business owners to come in and set up shop.Take a few minutes to explore what each downtown has to offer by viewing our directory below.

Downtown Muscle Shoals has several options for shopping for specialty food items that are not found in regular grocery stores. Shops tailored for "foodies" offer tastings of the products as well as scheduled culinary classes to perfect your skills. Shop for infused oils, salts and spices from around the World!

Downtown Muscle Shoals makes shopping for wine and other spirits easy by bringing an incredible collection sourced from local, regional well-known producers from around the World. Hit the wine tasting events and stock up on your favorite choice to be shipped home for your convenience.

Downtown Muscle Shoals has so many great reasons to shop downtown as local merchants have come together to offer a wide selection of artisan gifts and foods that you are sure to find something for everyone on your shopping list of gifts. Shopping options are plentiful and all inventory is hand selected by the shop owner and then yourself so you are sure to find something special that has your style and likes in mind.

Downtown Muscle Shoals is the place to go when you want to freshen up or replace your nails. Call ahead to schedule an appointment, pick your colors and style and let the transformation begin. Some salons offer hair styling and coloring as well as lashes and eyebrow coloring.

Why do you love downtown?

Dorothy Wilson
Unique shopping-love the atmosphere

Tim Dygert
Very cool stores.

Dora keltner
Quaint, small town friendly atmosphere.

Terri Simon
I love to dine at the Inn and to shop at specialty shops.

Kate O'Rorke
We love the amazing shops and restaurants. The city is so clean and everyone is friendly and welcoming.

Restaurants in Muscle Shoals, Alabama


2nd Street Express

3695 2nd St
Downtown Muscle Shoals



Barbara's Restaurant & Bar

3695 2nd St
Downtown Muscle Shoals




Downtown Muscle Shoals Hotels

Finding the best hotel in Downtown Muscle Shoals can make or break the experience of your entire trip. Take a few minutes to explore what each hotel has to offer by viewing our directory below. Here are some tips to consider:

Avoid booking poolside for kids playing during the day and gatherings at night. Sound bounces off of the water and voices carry so ask for a room away from the pool either on the opposite side of the hotel or in higher floors.

Upon check-in, slip the desk agent a tip and ask for the best room they can find at your current booked rate. Often times a quick $10 or $20 bill can go a long way towards the mood of the person who directly decides where you lay your head for the night.

Always find a reason to email the front desk manager in hotels that you plan to visit again. Tell them what they did right and express your plans to stay again and ask what opportunities there might be for frequent discounts or upgrades on your next visits. If you become friends with the manager, you just might get the friends and family rate some day.