Improving the Economic Vitality of Our Downtowns

This project is not just about a single city—it is part of a larger national and global ecosystem, creating new economic opportunities and redefining how businesses engage with their communities in the virtual space.







We are seeking partnerships with forward-thinking city officials and business leaders to replicate
their downtowns and launch immersive virtual cities together.





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Hotels


OLD EDWARDS INN AND SPA
445 Main Street
Highlands, North Carolina

Skyline Lodge and Restaurant
470 Skyline Lodge Drive
Highlands, North Carolina

THE INN AT HALF MIL
214 HALF MILE DRIVE
HIGHLANDS, North Carolina


Hotel Tips

Always announce during booking if the trip is for a special event, anniversary or reunion. Group rates can be pre-negotiated and you may qualify for a lower cost and better upgrades for your stay. If you are the one setting up the event, always work directly with the front desk manager to make sure the best service is offered to your party.

Elevators are notorious for being a nuisance so ask to be roomed on the top floor and as far away as possible. Most hotels book nearby rooms last so hopefully they have availability elsewhere.

Avoid booking poolside for kids playing during the day and gatherings at night. Sound bounces off of the water and voices carry so ask for a room away from the pool either on the opposite side of the hotel or in higher floors.



Things To Do

Highlands is the place to go when you want to freshen up or replace your nails. Call ahead to schedule an appointment, pick your colors and style and let the transformation begin. Some salons offer hair styling and coloring as well as lashes and eyebrow coloring.

Highlands has the perfect game shop for both young and old. Your friends and family will enjoy hours of entertainment with a wide selection of board games, card games and games of skill. A perfect stop for travellers with kids and those seeking a new adventure for game night.

Highlands is the place to buy jewelry offered by downtown merchants with a wide variety of lovely earrings, necklaces, bracelets and of course diamond rings. You are sure to find the top artisan brands and jewelry maker that brings a special touch to each piece offered.



Why Do You Love Downtown?

Judy Dechent
My daughter and her fiance are relocating from PA to Ashland. They leave next week. I've heard nothing but great things from them and look forward to visiting.

Valentina Eagar
Fun and unique shopping and eats

Mary Warszynski
I have not been there yet. I am planning a family outing for March.

Taree Hines
Historic

HILDA SMITH
It has some unique stores.


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Highlands
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