Improving the Economic Vitality of Our Downtowns

This project is not just about a single city—it is part of a larger national and global ecosystem, creating new economic opportunities and redefining how businesses engage with their communities in the virtual space.







We are seeking partnerships with forward-thinking city officials and business leaders to replicate
their downtowns and launch immersive virtual cities together.





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Hotels


Hampton Inn Franklin/Milford
735 Union St
Franklin, Massachusetts

Hawthorn Suites By Wyndham Franklin/Milford Area
835 Upper Union Street
Franklin, Massachusetts

Residence Inn by Marriott Boston-Franklin
4 Forge Pkwy
Franklin, Massachusetts


Hotel Tips

Not all online booking systems are fully integrated with hotel reservations systems so there is a chance that smaller hotels are hand entering your stay from a fax machine which leaves room for errors. Book directly with hotel to avoid any problems and ask for a price match if you find a better price online.

Bring an actual credit card to avoid deposits and pre-authorizations consuming money in your checking account which will reduce your available balance. Hotels that accept paper cash often ask for a hefty deposit to cover potential damages in your room leaving you scrambling to find an ATM.

Always find a reason to email the front desk manager in hotels that you plan to visit again. Tell them what they did right and express your plans to stay again and ask what opportunities there might be for frequent discounts or upgrades on your next visits. If you become friends with the manager, you just might get the friends and family rate some day.



Things To Do

Franklin micro breweries have popped up in downtown corridors to quench the thirst of local or traveller whos is looking for a one-of-a-kind experience for suds brewed on site. If you are looking for a light beer or something randy and dark, you are sure to find a wide assortment of options to choose from.

Franklin keeps your pets fed, groomed, clothed and entertained with a wide assortment of ts.s available online and in-store. Does your dog need a bit of training? Check with us for great referrals to dog walkers, trainers and veterinarians who can work with your pets.

Franklin brings musicians together and finding your local musical instrument shop can be a great way to get to try new and used guitars. Be sure to start your search downtown if you are looking to upgrade, trade-in or add to your collection.



Why Do You Love Downtown?

Kathy Burchett
I've never been and I would like to visit the downtown area, during my visit. During our last visit, we were not aware of a downtown area. Thank You!!!

Kathleen Gerds
Looking forward to Ashland downtown. Theater and shopping here we come.

Jennifer Birmingham
Love all the local shops.

Debbie Kimpel
We are coming in August to visit . My husband is related to Esther, the town was named after. We would like to visit some Historial areas there and also visit the downtown area as well.

Krista Bailey
fun and fun


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