Downtown Florence, Alabama

Discover shopping, dining, and accommodation in downtown Florence.

Plan your trip in Florence using Travique: AI Powered Planner



Moving to Florence?

Order a Free Relocation Guide




We are seeking partnerships with forward-thinking city officials and business leaders to replicate
our system in their downtowns and launch cities together.

Shop Downtown Discount Card

ShopDowntown.org Discount Card Program

The ShopDowntown.org Discount Card Program encourages local shopping by offering exclusive savings at participating downtown businesses. Shoppers can obtain a discount card by donating $20 or more to the American Cancer Society, unlocking deals of up to 15% off at local stores. The program supports small businesses, funds community health initiatives, and helps strengthen the local economy, making it a win-win for both merchants and consumers.

Shop

0 results

Hotels

Quality Inn Florence

150 Etta Gray Drive

Florence, Alabama

Marriott Shoals Hotel And Spa

10 Hightower Place

Florence, Alabama

Knights Inn Florence AL

1915 Florence Blvd

Florence, Alabama

Residence Inn Florence Marriott

1000 Sweetwater Ave

Florence, Alabama

Baymont Inn and Suites Florence/Muscle Shoals

115 Ana Dr

Florence, Alabama

Holiday Inn Express Hotel & Suites FLORENCE NORTHE

180 Etta Gray Street

Florence, Alabama

Hampton Inn Suites FlorenceDowntown

505 S Court St

Florence, Alabama

Comfort Suites Florence

140 Matthew Paul Ct

Florence, Alabama

Hampton Inn Florence Midtown

2281 Florence Blvd

Florence, Alabama

Hotel Tips

Not all online booking systems are fully integrated with hotel reservations systems so there is a chance that smaller hotels are hand entering your stay from a fax machine which leaves room for errors. Book directly with hotel to avoid any problems and ask for a price match if you find a better price online.

Most hotel offer a complimentary breakfast bar or even a full cafe meal with your choice of a full menu. Keep in mind that some offer nothing at all so it is a good idea to pack a few packets of instant oatmeal for a quick and easy meal before you head out for the day.

Call ahead to make sure your reservation is still active and rebook if there are any price drops or changes in number of people staying with you. Another cost saving tips is to bundle the stay with airport parking and shuttle to avoid hefty fees.

Things To Do

Florence makes shopping for wine and other spirits easy by bringing an incredible collection sourced from local, regional well-known producers from around the World. Hit the wine tasting events and stock up on your favorite choice to be shipped home for your convenience.

Florence is the place to buy jewelry offered by downtown merchants with a wide variety of lovely earrings, necklaces, bracelets and of course diamond rings. You are sure to find the top artisan brands and jewelry maker that brings a special touch to each piece offered.

Florence has several options for shopping for specialty food items that are not found in regular grocery stores. Shops tailored for "foodies" offer tastings of the products as well as scheduled culinary classes to perfect your skills. Shop for infused oils, salts and spices from around the World!

Why Do You Love Downtown?

Susan Sunday

Adorable - been 1x and going back tomorrow with my friends

Schuyler Judd

Interesting people and shops!

Shawna Moore

I like the old school charm and love supporting the local merchants!

Sking King

I love walking through downtown when the sun finally comes out. You can get a great organic meal at one place, yummy sushi nearby, and awesome beer. Not to mention the Criterion has fabulous shows.

HILDA SMITH

It has some unique stores.

Join our newsletter

Support Cancer Research

The American Cancer Society does not endorse any product or service.