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Downtown Alpine, California








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Fight Cancer


ShopDowntown.org and the American Cancer Society (ACS) have launched a new program that provides discounts at local stores while raising money to fund cancer research, programs and services. Shoppers who donate $20 or more to the American Cancer Society are eligible to receive a free Shop Downtown Discount Card. Simply make a donation online, get your receipt verified, and receive your digital discount card to save up to 15% off at participating businesses.

When you get a Shop Downtown Discount Card, you help support your neighbors, the local economy, and the American Cancer Society’s mission to save lives, celebrate lives and lead the fight for a world without cancer. You also can get great savings on a variety of products and services every time you patronize a participating business. It’s a win/win situation.










The American Cancer Society does not endorse any product or service.



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Things to do in Alpine, California

Main Street of old Downtown Alpine speaks to once what was and what could be once again. As Alpine the community gathers, it leaves a pocket of opportunity for small business owners to come in and set up shop.Take a few minutes to explore what each downtown has to offer by viewing our directory below.

Downtown Alpine has that special dining venue and you are sure to find something to please with numerous meals served to satisfy each palette. A wide variety of restaurants and delis are available to choose from with a nice selection of entrees and especially desserts.

Downtown Alpine helps you expand your skills and learn some new ways to expand your artisan flare? Sign up for classes at your kitchen supply store, yarn shop, art and craft shop and photo gallery. You'll be having great fun with your new friends as you you take on that next project.

Downtown Alpine micro breweries have popped up in downtown corridors to quench the thirst of local or traveller whos is looking for a one-of-a-kind experience for suds brewed on site. If you are looking for a light beer or something randy and dark, you are sure to find a wide assortment of options to choose from.

Downtown Alpine is the place to go when you want to freshen up or replace your nails. Call ahead to schedule an appointment, pick your colors and style and let the transformation begin. Some salons offer hair styling and coloring as well as lashes and eyebrow coloring.

Why do you love downtown?

Ann Kimball
We are going to be visiting Rockport for our upcoming wedding anniversary!

Gina Christ
Old time charm; friendly people

Jeremy Holmes
Supporting small business downtown is a very real way to support your local community. Downtown businesses are locals, like us.

lyndi hatch
It has such great shopping.

Susan Sunday
Adorable - been 1x and going back tomorrow with my friends

Restaurants in Alpine, California


Alpine Porch

1919 Alpine Boulevard
Downtown Alpine




Downtown Alpine Hotels

Finding the best hotel in Downtown Alpine can make or break the experience of your entire trip. Take a few minutes to explore what each hotel has to offer by viewing our directory below. Here are some tips to consider:

Always tip staff when you feel the service was great and don't forget the housekeeping staff which you may never see. You should tip every day if you are staying multiple days as the staff may rotate out and miss the bounty at the end.

Policies vary on the availability of pet friendly rooms to it is wise to be open, honest and upfront during the booking process. You may find yourself kicked out or even paying a large deposit if you are not in a pet-friendly hotel and bring one anyway. New ADA laws are fuzzy though as service animals are not required to be documented and proprietors are legally not allowed to ask if the animal is a pet vs. a service animal.

Ask to be placed opposite of any roadways. Road noise can be a constant source of pollution which may not be a noticeable problem during the day but reveals itself at night. Don't be afraid to request a room change to get a better sleep.



Viejas Casino & Resort
5000 Willows Road


Ayres Lodge Alpine
1251 Tavern Rd