. About Us.



Meet the Team

Daniel Wells, Founder of ShopDowntown.org

Daniel is retired from a 25-year career in Information Technology systems including: ERP, Accounting Software, Human Resources Software, Point of Sale Software, e-Commerce, Custom Software Development, Project Management & Internet Marketing. Certifications include: A+, NET+, MCP & MCSA.

In 2013, Daniel’s wife Heather bought a yarn shop and moved it to Downtown Medford. Daniel registered ShopDowntown.org to help market her business and our neighboring businesses, as well. He created a directory of downtown pages on the domain so there is a web page for every downtown in the USA, Canada, Australia, New Zealand and Great Britain. This brings in approximately 750,000 web users per year to the domain.

Downtown businesses want to cooperatively market “Shop Downtown” to consumers, and we hope to be the platform that every downtown business can rely on to get the message out to the public. Daniel started the Shop Downtown Discount Card program in Medford to give further incentives to consumers to “Shop Downtown.”

In 2022, Dan began volunteering his time for the Downtown Medford Association by helping on the Organization Committee. Daniel saw the need to replace the plastic discount card and created the ShopDowntown.org Mobile App and piloted the app into Downtown Medford, Oregon, and West Allis, Wisconsin, with the intention of launching the app nationwide.

Management Experience:

A special thanks to:

The American Cancer Society

Studio Fuwafuwa

Impact Funding, LLC

Midtown Marketing Group Inc.